April 07, 2012

Goji Boutique Charity Project







This month Goji Boutique joined ventures with 5 of Kuwait’s leading men; Yousef Al-Qanai, Fahad Al-Marzouq, Yousef Al-Taher, Mohammed Al-Essa, and Abdulaziz Mashaan, respectively. Goji selected those 5 men, each having placed a very important mark on Kuwait’s youth, enabling us to reach a younger generation which can help make a difference to their future.

The main purpose of the shoot was to raise awareness to two very important social and environmental issues. The first is to celebrate Earth Day, which takes place on 22nd of April. The second is to raise funds and awareness for the work of the Hayatt Cancer Foundation.
Each gentleman modeled t-shirts from eco-friendly brand TreeShirt. They also wore the famous ‘PEACE’ bracelets, from Toby by Hatem Alakeel, to lend a helping hand for those in need and in order to help us raise funds through the sale of the bracelets with all proceedings going to the Hayatt Cancer Foundation.


Both Treeshirt and the PEACE bracelets can be found exclusively at
Goji Boutique
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